Bespoke Ceramic Wall Tile Manufacturing Service

Sometimes a project requires something special. H&E Smith have an excellent track record consulting with clients over the production of distinctive bespoke wall tiles. Whilst the nature of the bespoke ceramic wall tiles manufacturing process means that it is sometimes difficult to predict exactly what date tiles will be ready for despatch from our factory, we always try to give our clients a first class service. We aim to give our customers an excellent purchasing experience and strive for their positive feedback. 

Colour Matching Service

If you are looking for tiles in a specific colour, then we can work with you to create your perfect shade. Our colour matching service applies to earthenware Victorian wall tiles. This service is for large restoration projects undertaken by designers or architects.

To help you understand the timescales for the despatch of bespoke ceramic wall tiles, we summarise the steps in the process that we go through below:

A Selection of our Bespoke Tile Projects

Our Bespoke Ceramic Wall Tile Process



We receive an enquiry from a client asking whether we can manufacture/supply a tile. The process does not start until we confirm with the client that we can get a close match to the tile that they require.

To be able to confirm that we can make a tile we either need to have received a physical sample to match to or been given a specification. At this stage we try to give our clients some idea of price and estimate about how long it will take to develop the tile that they require.

Bespoke Tiles


The Development Work

Generally we don’t charge for looking at a project but where there may be significant development work involved, we inform our clients about what we have to charge. Development work is always payable in advance and is non-refundable whether the project goes ahead or not.

It is difficult to say how long the development stage will take because some projects are far more complex than others. We pride ourselves on getting a close match but an exact match is normally very difficult to achieve. We do not submit samples until we believe we have achieved a match that the client will accept, but if a client does not accept the initial match we have to carry out further trials that may delay this stage of the project.  In the case of relatively simple matching work we normally get client approval within 3 weeks of receiving the sample to match to.



Once we have client approval of the sample we issue a pro-forma requesting a 50% non-refundable deposit for the order. On receipt of the deposit, we begin manufacturing the tiles. Before we can start the manufacturing process we need to produce a batch of tiles and a batch of glaze sufficient to supply the quantity of tiles required by the client after allowing for inevitable manufacturing losses.

Each batch of glaze that we produce can vary slightly so before we start manufacturing the order we despatch two sample tiles to the client where we have used the specially prepared tiles and specially prepared batch of glaze. Once we have final approval from the client of these final samples, we process the order as swiftly as possible.

The unglazed tiles can normally be manufactured in approximately 4 weeks and during this period we prepare and submit for approval the special batch of glaze that is needed. Therefore if all goes to plan we should be able to start production within 4 weeks from the end of step 2. Completion of the order depends on the overall size of the order but we put a plan in place.

Projects Using Bespoke Tiles

Project: Royal Albert Hall

When it was time for CJC Design to choose tiles for the front of the bar for the 1871 Bar at the Royal Albert Hall, they spoke to our team at H&E Smith.

They were keen to ensure the tile shade fitted well with the rest of the design so asked us to produce a selection of our Period Embossed tiles in a bespoke shade for this project.

Click here for more images.

Royal Albert Hall 1871 Bar - Period Embossed Tiles

Project: Golden Cup Inn

Golden Cup Inn owner Steve asked us to reproduce the original interior tiles in both the bar and back room, some of which had been hidden behind plasterboard for many years. We made the reproduction ceramic wall tiles using steel dies in order to match the originals like-for-like, and the glazes were also matched to the original tiles in both rooms.

Read more in our blog post 

Golden Cup Pub Tile Restoration

Project: Ben Sherman

When Ben Sherman wanted a varied tone look to the tiles on the outside of their store, we started with the standard shade of Teapot Brown and created varying tones through different application rates.

Teapot Brown is part of our Period Embossed range of tiles.

Ben Sherman Teapot Brown Tiles

Project: Christian Louboutin

Christian Louboutin wanted us to create a bespoke tile for them, incorporating their brand and initials. We consulted with them and delivered the completed tiles to their full satisfaction.

See more images of the Christian Louboutin bespoke tile project.

Christian Louboutin Bespoke Tiles

Project: Hawksmoor Restaurant

Hawksmoor required bespoke tiles for a restaurant project. We consulted on the type, style, colour and pattern with them and helped make their restaurant interior project a success.

See more images of the bespoke tiles we produced for Hawksmoor.

Hawksmoor Restaurant